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Cat or Dog?
What are you currently feeding?
What brand to do you feed?
What’s important to you in choosing a food brand? (Rate each item between 1 and 5, 1 being not important, 5 being very important)
Quality of ingredients
Complete and Balanced Formula
Easy to feed
Environmentally friendly packaging
Source of ingredients
My vet recommends it
My friends recommends it
My store recommends it
How much do you spend on your pets' food per month? (approximately)
How long have you been feeding raw?
Less than 1 year
More than 5 years
What made you decide to feed a raw diet?(select one or more)
My vet recommended it
My friends recommended it
My pet had health issues
My breeder recommended it
My pet store staff recommended it
Wanted to feed a better diet as prevention
My pet has been eating same food for too long and needed a change
I am eating healthier, and so should my pet
Did you notice any changes in your pet(s) after switching to raw? (Select one or more)”
No, my pet(s) has always been on raw
Less smelly stools
Cleaner, whiter teeth
Healthy, shiny coat
No doggy smell
Reduction in skin irritation or allergies
My pet(s) LOVE their food!
Better weight control
Improvement in specific health condition
Are you considering switching your pets' food?
If yes, why?
Have you considered raw?
Can we provide you more information?
Yes, please call me
Yes, please email me a detailed raw feeding guide
No, thank you!
Would you be interested in participating in a more detailed survey?
Would you be interested in participating in a focus group?
How did you hear about the Real Food Matters survey?
Word of mouth
Any questions or comments?